Hello 👋I'm Lazar Pavlović!

Social Media Manager @ Hashnode

About

Four years ago, I went all-in into Digital Marketing, specifically Social Media Marketing, and I had an amazing opportunity to work for global marketing agencies, consulting small and local businesses and using my free time to help people be better marketers by sharing my own strategies, initiatives and success stories by writing unique, personal, and, kind-of-engaging content on my website.

I was part of a student organization called AIESEC – the world’s largest youth-run organization that strives to achieve peace and fulfillment of humankind potential by providing leadership experiences. Throughout my three-year experience within the organization, we managed to help people become better versions of themselves through various projects that made Kragujevac a better place to live.


Values

Passion

Keeping up with the latest trends and innovations that achieve impeccable results.

Performance

I'm driven by results. That's why I strive for perfect execution, maximizing ROI and long-term success.

Growth

I strongly believe in a collaborative and innovative environment. With top-notch communication, we grow together.


Skills

Social Media Marketing 96%
Social Media Advertising 93%
Content Marketing 87%
Web Design 84%

Expertise

Instagram Marketing 98%
Facebook Marketing 96%
Twitter Marketing 91%
Wordpress 84%

Experience

Social Media Manager @ Hashnode
April 2019 – present

Creating and implementing growth strategies for social media, optimizing Hashnode’s visibility, writing content for Social Media, implementation of data-driven activities for Brand Awareness.

Freelance Social Media Specialist @ Upwork
March 2018 – April 2019

Creating and executing brand awareness & engagement strategies for various brands on Facebook, LinkedIn, Twitter and Instagram, managing communities, executing social media content – from graphic design to copywriting.

Digital Marketing Intern @ KG CODE
October 2017 – April 2019

Social Media Marketing, Content Marketing, Web Design, Graphic Design, Event Management and developing E-Mail Marketing Activities

President @ AIESEC Kragujevac
December 2015 – December 2016

My responsibility was to provide results, strategic, legal, financial and
the qualitative basis for the committee, as well as to ensure sustainable development and long-term stability of the organization in all areas.

VP Talent Management @ AIESEC Kragujevac
December 2015 – December 2016

My responsibility was to implement and enhance HR & TM processes locally, implement Learning & Development initiatives, Talent Tracking & Performance Appraisals, building education cycles, recruitment, JD Defining for each role, personal and professional growth of every member inside the organization. 

Marketing Activities
January 2010 – September 2014

Doing marketing related work for local businesses, both online and offline marketing. From 2013 to 2014, I was part of the marketing departments in AIESEC Kragujevac, once as a team member and later as a team leader.

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